I'm a UX/UI designer based in Malmö

I design intuitive, human-centered experiences with empathy, curiosity and a deep care for real people.

Selected work

A selection showcasing my ability to solve complex design challenges through user-centered solutions.

B2C E-commerce redesign for a premium interior brand

A strategic UX redesign of WimmerbyTenn’s online store, mirroring their luxurious in-store experience. Emphasizing service design, usability, and brand consistency to boost engagement and conversions.

Strategic UX and brand design to drive customer growth

Streamlining the booking process and highlighting both salon locations through user-centered design principles, while reinforcing the brand’s luxurious and professional identity to effectively attract and engage new customers.

Intuitive UX design for sustainable clothing recycling

This project created a seamless, user-friendly experience to simplify clothing recycling. Through user-centered design, it reduces friction and encourages sustainable habits by raising awareness of fashion’s environmental impact.

Simplifying student finance management

Designed a user-friendly app that streamlines student finance management, offering clear, essential tools to help borrowers manage loans and related tasks efficiently.oans and related financial tasks.

My skills

  • I design intuitive and engaging digital experiences that balance user needs with business goals from wireframes to polished interfaces. I create responsive designs that are not only visually compelling but also drive real results like increased engagement, conversions, and user satisfaction.

  • I plan and conduct user interviews, usability tests, and observational studies to understand how users think, feel, and behave when interacting with digital products. I turn research findings into clear design direction and collaborate closely with teams to ensure every solution is grounded in real user needs.

  • I design with inclusivity in mind, ensuring digital experiences are usable and accessible for everyone. By applying WCAG standards and inclusive design principles, I help brands create experiences that are not only compliant, but genuinely usable for all.

  • I use AI as a tool to speed up workflows, explore new ideas, and solve design challenges faster whether it’s generating visual concepts, improving copy, or testing variations. This allows me to focus on what really matters, creating great user experiences.

My toolbox

The tools I use daily to streamline my workflow.

Figma & FigJam

Using for sketching wireframes and prototyping

Miro

Using for following and creating user flows

Notion

Using for assigned tasks and track progress

Click-Up

Using for planning my everyday work

Dribble

Using for gathering inspo for my designs

Behance

Using for gathering inspo for my designs

V0

Using for generating quick wireframes to spark ideas

Chat GPT

Using for ideas, copywrite and validation in design decisions

Let’s create something meaningful together!

Got an exciting project in mind? I’d love to hear about it. Feel free to reach out through any of the channels below.